What Hypno Labs is — and who's behind it.
Hypno Labs is a design & augmentation studio working at the edge of the agentic web.
Two disciplines, plus a third published in the open. Design is the practice — product and interface, brand and identity, design systems, and the sites where the work goes public. Augmentation is the backend — living knowledge, memory that persists, and the panels a team steers agents through. The Lab is the open notebook: whatever gets figured out gets published.
A documentary film editor turned AI engineer and product designer. Years in the edit bay — shaping story out of raw footage, frame by frame — became a practice for shaping systems: the same instinct for what to cut, what to keep, and how a thing reads to the person on the other end.
He runs Hypno Labs from Brooklyn, designing for what the web is becoming and writing about staying creative and in control in the age of AI.